DTL 048 Brian Basilico

Make Mistakes, It’s Okay with Brian Basilico

Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2B Interactive Marketing Inc., a marketing consulting and production company. B2B was founded in 2001 and helps companies and nonprofits market their products and services through the effective use of online tools including websites, blogs, email, social networking, Google, S.E.O., YouTube, and more. Brian shares why he’s known as the “bacon man,” what made him dare to leap, and how he was able to help his clients during the pandemic!

Make Mistakes, It’s Okay with Brian Basilico

Key takeaways:

  • How did Brian get into bacon?
  • When Brian found himself in the hospital, he was so thankful he had his business running on autopilot.
  • Brian has had a very extensive career and has been his own boss for at least the last 20 years.
  • What has helped Brian throughout his career?
  • Brian shares how he helps his clients save money.
  • SEO is critical for any business, but it has its caveats that you have to be aware of.
  • Brian recognizes he’s good at some things, but he needs Kathy’s awareness and sharp business expertise to help him see the bigger picture.
  • Brian has been running his caption contest for over 10 years. The other day, he posted one and got no engagement. What happened?
  • Facebook’s algorithm has gotten harder.
  • Business does not happen over social media.
  • What’s the difference between B2C and B2B?
  • What’s the difference between the marketing and sales arms of your business?
  • Have a B2B business that needs a bit of optimizing? Reach out to Brian!
Progress, not perfection. Share on X I wear it like a badge of honor. I make mistakes. It’s okay. Share on X I started the year saying, don’t panic, pivot. And everybody hated the word pivot by the third month. Share on X

About Brian Basilico

DTL 048 Brian Basilico

Brian Basilico is the award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” and his latest book, “Toilet Paper Math!”.


He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc.

He is world-renowned for his LinkedIn Training and Innovative Content Marketing Strategies and was one of the first 1000 people to join the Social Network in 2004.

Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, With over 600 episodes, his show “The Bacon Podcast”, is ranked as one of the Top 100 Marketing Podcasts on iTunes, and was also recognized by Inc. Magazine as one of their top 35 business podcasts.

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