Sales is Not a Dirty Word with Aleasha Bahr

Key takeaways:

• You don’t have to be a bad person to be good at sales!
• Who is Aleasha and how did she get started?
• Do you think sales is a dirty word?
• Aleasha helps you break out of that mindset. You can learn how to sell in a way that feels good to you!
• You can sell people with hope as well as pain. Pain motivation is the old-school way of selling!
• Kathy has cried on sales calls because of “pain selling.”
• More people buy when they feel good, not when they feel bad.
• When you sell on hope, you bring joy into people’s lives.
• So many people feel awkward selling on a pain motivation.
• Don’t compare your behind-the-scenes life to someone else’s feature film.
• The most successful people have such hot messes behind the scenes.
• Most people want a solution. And you’re that person to give it to you.
• We feel gross when there’s a money transaction happening and you had to “sell” someone on it to get it. It doesn’t feel authentic.
• People don’t value things they don’t pay for. Don’t feel guilty!
• How can you sell in an authentic way?
• Improv classes are a great way to improve your sales skills! It helps you get out of your head.
• What is authoritative empathy all about? Empathy is the most undervalued tool in sales.
• Kathy has made mistakes in the past and she ended up feeling a lot of shame around that.
• Diffuse the shame a client might have around a business mistake they’ve made. It’s completely okay to make mistakes, and that’s why they’re coming to you, to help them get it right this time!
• Are you trying to use someone else’s sales process? That’s because it doesn’t fit your personality and your tonality.
• What happens if you don’t get sales coaching? You’ll keep undercharging for your service and will have poor boundaries with people.