DTL 018 | Shannon Mattern

Turning your Side Hustle into a Real Business with Shannon Mattern

Shannon Mattern almost gave up her entrepreneurial dream because she was getting burned out from her side hustle clients. She had set very poor boundaries with her clients and it was impacting her day job. However, through hiring a business coach, changing her mindset, and believing in herself, she was about to fully quit her job three years later. This slow growth might not seem like much, but Shannon knew it was a blessing in disguise because she was able to learn so much and take risks without worrying about her financial future. Find out more about Shannon’s entrepreneurial journey on this week’s episode!

Turning your Side Hustle into a Real Business with Shannon Mattern

Key takeaways:

  • Shannon followed a very traditional path but at 34 years old she found herself incredibly unhappy in an office with no windows.
  • When Shannon first started freelancing. She had no boundaries in place and she was charging way too little for her work.
  • Shannon worked at her day job while building her company for three years before she finally quit.
  • Shannon had to change her mindset about her day job. She wished she did this sooner because her energy was being drained so badly from the negative energy.
  • When Shannon worked with a business coach, she learned how to be grateful for her day job.
  • Why did Shannon get a business coach? And how did she find one?
  • When Shannon finally quit her job, she was so scared about money that she let her coach go.
  • You don’t know what your own blocks are. This is why you need a coach!
  • Shannon had no idea she could tell her clients how she wanted to work. The early days were very stressful. She just said yes to everything and had the clients define the rules.
  • When Shannon shifted her prices from hour to value, it changed everything for her business.
  • The biggest scam in entrepreneurial communities is when they tell you how much money they’ve made but do not mention how much money they spent!
  • Shannon is tempted to take her foot off the gas, but it’s hard to stop when you see the results of your labor.
  • Shannon is out of the fear phrase, but she completely understands if someone is getting ready to quit their job, how scared they must feel.
  • Shannon has gone all-in on digital projects and she has stopped taking on one-on-one clients.
  • What’s your actual money target? Do you really need to make six figures before you quit your job?
  • You have to make the time for your side business. It’s not just going to magically happen.
  • Shannon would have made this life happen faster if she just listened to her coach.
  • Who is Shannon’s ideal client? If you need a website, reach out to Shannon!
I felt very guilty for hating my day job. I should be grateful for what I have. I make good money, I have benefits. To walk away from this, would be crazy. Share on X Going it alone is so hard, so why not learn from someone who has already been there and made all the mistakes? Share on X I wasn’t growing because I wasn’t willing to invest in anything. Let me just keep everything that comes in; and then I realized I needed help. Share on X

About Shannon Mattern

DTL 018 | Shannon Mattern

Shannon Mattern teaches entrepreneurs + freelancers how to DIY their websites and market themselves online (without relying on ads or spending 24/7 on social media). She’s the host of the Pep Talks for Side Hustlers podcast where she shares her own business journey through her monthly income reports, and interviews entrepreneurs making from $50K to multiple millions of dollars to find out exactly how they did it.

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